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1.
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Tourism and hospitality marketing / Chester Dave Arenas.
by Arenas, Chester Dave. Sta. Cruz, Manila : EDRIC Publishing House, ©2022Availability: Items available for loan: College Library
[Call number: Fil 910.688 Ar33 2022]
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2.
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Forensic marketing: Optimizing results from marketing communication the essential guide Gavin, Barrett.
by Barrett, Gavin. New York: McGraw Hill Publishing Company, ©1995Availability: No items available Withdrawn (1).
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3.
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E-commerce 2020-2021 : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc., authors.
by Laudon, Kenneth C [author. ] | Traver, Carol Guercio [author.]. Edition: Sixteenth edition, Global edition Harlow, England, Pearson Education Limited, 2021Availability: Items available for loan: College Library
[Call number: GC 381.142 L36 2021]
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4.
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Brand management : a strategic approach / Nancy Durrant.
by Durrant, Nancy. Brooklyn, NY, USA : States Academic Press, 2021Availability: Items available for loan: College Library
[Call number: GC 658.5 D93 2021]
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5.
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AI strategy for sales and marketing : connecting marketing, sales and customer experience / Katie King.
by King, Katie, 1967- [author.]. Publisher: London ; New York, NY : Kogan Page Inc, 2022Availability: Items available for loan: College Library
[Call number: GC 658.80028563 K58 2022]
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6.
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Essentials of marketing analytics / Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University.
by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.]. Edition: International student editionPublisher: New York, NY, USA : McGraw Hill LLC, 2022Availability: Items available for loan: College Library
[Call number: GC 658.83 H12 2022]
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7.
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Essentials of marketing research / Joseph F. Hair, Jr., University of South Alabama, David J. Ortinau, University of South Florida, Dana E. Harrison, East Tennessee State University, authors.
by Hair, Joseph F [author.] | Ortinau, David J [author.] | Harrison, Dana E [author.]. Edition: Fifth, International Student edition New York, NY : McGraw-Hill Education, ©2021Availability: No items available Checked out (1).
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8.
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Integrated marketing communications / Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews, Terence A. Shimp, authors.
by Luck, Edwina [author.] | Barker, Nigel [author.] | Sassenberg, Anne-Marie [author.] | Chitty, Bill [author.] | Andrews, J. Craig [author.] | Shimp, Terence A [author.]. Edition: 6E [6th edition]. Asia-Pacific edition South Melbourne, Victoria, Australia : Cengage Learning Australia, 2021Availability: Items available for loan: College Library
[Call number: GC 658.802 In81 2021]
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9.
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Logistics and supply chain management / Oliver Maxwell.
by Maxwell, Oliver. Wilmington, Delaware, U.S.A : Kaufman Press, ©2022Availability: Items available for loan: College Library
[Call number: GC 658.5 M45 2022]
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10.
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Social media marketing / Tracy Tuten.
by Tuten, Tracy [author.]. Edition: 4th edition.Publisher: Thousand Oaks, California : SAGE Publications Inc., 2021Availability: Items available for loan: College Library
[Call number: GC 381.142 T88 2021]
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11.
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Social media for small business : marketing strategies for business owners / Franziska Iseli, author.
by Iseli, Franziska [author.]. Milton, Queensland, Australia : John Wiley & Sons Australia, Ltd., 2021Availability: Items available for loan: College Library
[Call number: GC 381.142 Is2 2021]
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12.
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Tourism & hospitality marketing / John Paul Guevarra Buenaventura, MBA, Liberty Buenaventura-Gutierrez, MBA, authors.
by Buenaventura, John Paul Guevarra [author. ] | Gutierrez, Liberty Buenaventura [author. ]. Manila, Philippines : Mindshapers Co., Inc., 2022Availability: Items available for loan: College Library
[Call number: Fil 910.688 B86]
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13.
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Digital marketing / Oliver Maxwell.
by Maxwell, Oliver. Wilmington, Delaware, USA : Kaufman Press, 2022Availability: Items available for loan: College Library
[Call number: GC 381.142 M45 2022]
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14.
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Digital marketing and social media strategies for tourism & hospitality organizations / Ahmet Bulent Ozturk, Murat Hancer, editors.
by Ozturk, Ahmet Bulent [editor.] | Hancer, Murat [editor.]. Oxford, UK : Goodfellow Publishers Ltd, 2022Availability: Items available for loan: College Library
[Call number: GC 381.142 D56 2022]
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15.
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Marketing / Paul Baines, Sara Rosengren, Paolo Antonetti.
by Baines, Paul, 1973- [author.] | Rosengren, Sara [author.] | Antonetti, Paolo [author.]. Edition: Sixth edition.Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2022]Copyright date: ©2022Availability: Items available for loan: College Library
[Call number: GC 658.8 B16 2022]
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16.
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Principles of agricultural marketing / Dr. Dushyant Bhagat.
by Bhagat, Dushyant. Jaipur, India : Agrotech Press, ©2022Availability: Items available for loan: College Library
[Call number: GC 381.41 B46 2022]
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17.
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Principles of marketing / Roberto G. De Chavez, DBA
by De Chavez, Roberto G. Mandaluyong City, Philippines : Books Atbp. Publishing Corp., 2021Availability: No items available In transit (1).
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18.
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Principles of marketing / Prof. Angelita Ong Camilar-Serrano, PhD-MB, MBA, CMC.
by Serrano, Angelita Ong Camilar. Intramuros, Manila, Philippines : Unlimited Books Library Services & Publishing Inc., 2021Availability: Items available for loan: College Library
[Call number: Fil 381 Se68 2021]
(2). Checked out (1).
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19.
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Supply chain and logistics management : enhancing competitive edge & customer satisfaction / Ernesto H. Mendoza, Ph.D., Lorma S.P. Garcia, Ph.D.
by Mendoza, Ernesto H [author.] | Garcia, Lorma S.P [author.]. Manila, Philippines : Unlimited Books Library Services & Publlishing Inc., 2020Availability: Items available for loan: College Library
[Call number: Fil 658.5 M52 2020]
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20.
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Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla, PhD.
by Badilla, Maria Criselda G. Edition: revised editionManila, Philippines : Rex Book Store, 2021Availability: Items available for loan: College Library
[Call number: Fil 910.688 B14 2021]
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21.
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller.
by Nagle, Thomas T | Müller, Georg. Edition: Sixth editionNew York, NY : Routledge, 2018Availability: Items available for loan: College Library
[Call number: GC 338.52 N13 2018]
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22.
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Tourism and hospitality marketing / Chester Dave G. Arenas.
by Arenas, Chester Dave G. Manila, Philippines : EDRIC Publishing House, ©2020Availability: Items available for loan: College Library
[Call number: Fil 910.688 Ar33 2020]
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23.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: 6th ed.London ; McGraw-Hill, 2011Availability: Items available for loan: College Library
[Call number: CBA 658.8/P18]
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24.
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Now or never : how companies must change today to win the battle for Internet consumers / Mary Modahl.
by Modahl, Mary. Edition: 1st ed.New York : HarperBusiness, c2000Availability: Items available for loan: College Library
[Call number: Grad. 658.84/M72]
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25.
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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen | Lovelock, Christopher. Edition: 3rd editionHarlow, Essex, England, United Kingdom : Pearson Education Limited, ©2018Availability: Items available for loan: College Library
[Call number: GC 338.47 W74 2018]
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26.
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Marketing research / Alvin C Burns; Ann Veeck; Ronald F Bush.
by Burns, Alvin C | Veeck, Ann | Bush, Ronald F. Edition: Eighth edition.; Global editionHarlow, England : Pearson Education Limited, ©2017Availability: No items available Checked out (1).
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27.
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Supply chain management : strategy, planning and operation / Sunil Chopra.
by Chopra, Sunil. Edition: Seventh edition, global editionHarlow, United Kingdom : Pearson Education Limited, ©2019Availability: Items available for loan: College Library
[Call number: GC 658.87 C45 2019]
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28.
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Retail marketing management : the 5 ES of retailing / Dhruv Grewal.
by Grewal, Dhruv. Edition: 1st edition.Publisher: Thousand Oaks, California : SAGE Publications Inc., ©2019Availability: Items available for loan: College Library
[Call number: GC 658.87 G86 2019]
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29.
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Business-to-business marketing / Ross Brennan, Louise Canning & Raymond McDowell
by Brennan, Ross, 1957- | Canning, Louise | McDowell, Raymond. Edition: Fourth edition.Publisher: Los Angeles, California, USA : SAGE Publications Inc., ©2017Availability: Items available for loan: College Library
[Call number: GC 658.804 B75 2017]
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30.
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Digital marketing : strategic planning & integration / Annmarie Hanlon.
by Hanlon, Annmarie. Edition: 1st edition.Publisher: Thousand Oaks, CA : SAGE Publications, ©2019Availability: Items available for loan: College Library
[Call number: GC 381.142 H19 2019]
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31.
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Tourism marketing for small businesses / Steven Pike.
by Pike, Steven. Oxford, UK : Goodfellow Publishers Ltd, ©2018Availability: Items available for loan: College Library
[Call number: GC 338.4791 P63 2018]
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32.
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Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.
by Pride, William M, 1942- [author.] | Ferrell, O. C [author.]. Edition: Eighth edition.Publisher: Boston, MA, USA : Cengage Learning, Inc., ©2019Availability: Items available for loan: College Library
[Call number: GC 658.8 P93 2019]
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33.
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Mktg 4 / Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl; Summers, Jane; Gardiner, Michael.
by Lamb | Hair | McDaniel | Summers | Gardiner. Edition: 4th Asia-Pacific edition.Australia : Cengage Learning Australia Pty Limited, ©2018Availability: Items available for loan: College Library
[Call number: GC 658.8 M69 2018]
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34.
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Digital marketing all-in-one / by Stephanie Diamond.
by Diamond, Stephanie [author.]. Publisher: Hoboken, New Jersey, USA: John Wiley & Sons, ©2019Other title: Digital marketing all-in-one for dummies.Availability: Items available for loan: College Library
[Call number: GC 658.872 D54 2019]
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35.
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Digital marketing fundamentals from strategy to ROI / Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry
by Visser, Marjolein | Sikkenga, Berend | Berry, Mike. Edition: First editionUtrecht, The Netherlands : Noordhoff Uitgevers, ©2018Availability: Items available for loan: College Library
[Call number: GC 381.142 V82 2018]
(1).
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36.
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Marketing to millennials / by Corey Padveen.
by Padveen, Corey [author.]. Publisher: Hoboken, New Jersey, USA : John Wiley & Sons, Inc., ©2017Copyright date: ©2017Other title: Marketing to millennials for dummies.Availability: Items available for loan: College Library
[Call number: GC 658.834 P13 2017]
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37.
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Advertising, promotion and other aspects of integrated marketing communication / J. Craig Andrews, Terence A. Shimp.
by Andrews, J. Craig | Shimp, Terence A. Edition: Tenth edition.Publisher: Boston, MA : Cengage, ©2018Availability: Items available for loan: College Library
[Call number: GC 658.802 An26 2018]
(1).
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38.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: Fifteenth edition, global edition, Philippine editionSingapore : Pearson Education South Asia Pte Ltd, ©2017Availability: Items available for loan: College Library
[Call number: GC 658.8 K84 2017]
(1).
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39.
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Principles of marketing / Philip Kotler, Gary Armstrong, Marc Oliver Opresnik.
by Kotler, Philip | Armstrong, Gary | Opresnik, Marc Oliver. Edition: Seventeeth edition, global edition.Singapore : Pearson Education South Asia Pte Ltd., ©2018Availability: No items available Checked out (1).
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40.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: Fifteen, global edition.England, UK ; Boston, Massachusetts, USA : Pearson Education Limited, ©2016Availability: Items available for loan: College Library
[Call number: GC 658.8 K84 2016]
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41.
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: Seventh edition.; Global editionHarlow, England, UK : Pearson Education Limited, ©2020Availability: Items available for loan: College Library
[Call number: GC 658.83 M29 2020]
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42.
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Strategic marketing management / Francis B. Banaag, Nemesio Barboza, Rome Sherriff G. Montoya.
by Banaag, Francis B | Barboza, Nemesio | Montoya, Rome Sherriff G. Manila, Philippines : Unlimited Books Libary Services & Publishing Inc., ©2018Availability: Items available for loan: College Library
[Call number: Fil 658.802 B22 2018]
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43.
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Authentic marketing : how to capture hearts and minds through the power of purpose / Larry Weber.
by Weber, Larry [author.]. Publisher: Hoboken, New Jersey, USA : John Wiley & Sons, ©2019Availability: Items available for loan: College Library
[Call number: GC 658.8 W38 2019]
(1).
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44.
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Essentials of marketing research / Barry J. Babin, Louisiana Tech University.
by Babin, Barry J [author.]. Edition: Seventh edition.Publisher: Boston, Massachusetts, USA : Cengage Learning, Inc., ©2019Availability: Items available for loan: College Library
[Call number: GC 658.83 B11 2019]
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45.
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Marid agribusiness digest.
by Foundation for Resource Linkage and Development. Pasig, Metro Manila : Foundation for Resource Linkage and Development, Inc., ©2009Other title: Agribusiness digest | Marid digest | Market information dissemination agribusiness digest.Availability: Items available for loan: College Library
[Call number: Per 338.105 M33 2009]
(3).
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46.
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Marketing and managing tourism destinations / Alastair M. Morrison.
by Morrison, Alastair M [author.]. Edition: Second edition.Publisher: New York, NY, USA : Routledge, ©2019Availability: Items available for loan: College Library
[Call number: GC 910.688 M83 2019]
(1).
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47.
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Brand management : co-creating meaningful brands / Michael Beverland.
by Beverland, Michael [author.]. Publisher: Los Angeles, California, USA : SAGE Publications Ltd., ©2018Availability: Items available for loan: College Library
[Call number: GC 658.827 B46 2018]
(1).
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48.
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Markering research : planning, process, practice / Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali
by Benzo, Riccardo [author.] | Mohsen, Marwa G [author.] | Fourali, Chahid [author.]. Publisher: Los Angeles, California, USA : SAGE Publications Inc., ©2018Online access: Companion website Availability: Items available for loan: College Library
[Call number: GC 658.83 B44 2018]
(1).
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49.
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Social media marketing : theories & applications / Stephen Dahl.
by Dahl, Stephan [author.]. Edition: Second edition.2E.Publisher: Los Angeles, California, USA ; London, England, UK : SAGE Publications, Inc., ©2018Online access: Companion website Availability: Items available for loan: College Library
[Call number: GC 658.87 D13 2018]
(2).
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50.
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Applied strategic marketing : a step-by-step approach / Karel Jan Alsem.
by Alsem, K. J [author.]. Publisher: London, UK ; New York, NY, USA : Routledge, Taylor & Francis Group. ©2019Availability: Items available for loan: College Library
[Call number: GC 658.802 Al78 2019]
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