Principles of marketing / Prof. Angelita Ong Camilar-Serrano, PhD-MB, MBA, CMC.
By: Serrano, Angelita Ong Camilar.
Intramuros, Manila, Philippines : Unlimited Books Library Services & Publishing Inc., 2021Description: x, 394 pages : illustrations ; 25 cm.ISBN: 9789719654308 (pbk).Subject(s): MarketingDDC classification: 381 Se68| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | FIL | Fil 381 Se68 2021 (Browse shelf) | c.1 | Available | HNU003485 | |
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Books
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College Library General Circulation Section | FIL | Fil 381 Se68 2021 (Browse shelf) | c.2 | Available | HNU003486 | |
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Books
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College Library General Circulation Section | FIL | Fil 381 Se68 2021 (Browse shelf) | c.3 | Available | HNU003487 |
Includes bibliography and webliography.
Chapter 1 Marketing Principles and Strategies
Chapter 2 Customer Relationship : Customer Service
Chapter 3 Market Opportunity Analysis and Customer Analysis
Chapter 4 The Marketing Mix
Chapter 5 Managing the Marketing Effort
Chapter 6 Workshop and Presentation of Marketing Plan
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
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