Serrano, Angelita Ong Camilar.
Principles of marketing / Prof. Angelita Ong Camilar-Serrano, PhD-MB, MBA, CMC. - x, 394 pages : illustrations ; 25 cm.
Includes bibliography and webliography.
Chapter 1 Marketing Principles and Strategies
Chapter 2 Customer Relationship : Customer Service
Chapter 3 Market Opportunity Analysis and Customer Analysis
Chapter 4 The Marketing Mix
Chapter 5 Managing the Marketing Effort
Chapter 6 Workshop and Presentation of Marketing Plan
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
9789719654308 (pbk)
Marketing.
381 Se68 / 2021
Principles of marketing / Prof. Angelita Ong Camilar-Serrano, PhD-MB, MBA, CMC. - x, 394 pages : illustrations ; 25 cm.
Includes bibliography and webliography.
Chapter 1 Marketing Principles and Strategies
Chapter 2 Customer Relationship : Customer Service
Chapter 3 Market Opportunity Analysis and Customer Analysis
Chapter 4 The Marketing Mix
Chapter 5 Managing the Marketing Effort
Chapter 6 Workshop and Presentation of Marketing Plan
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
9789719654308 (pbk)
Marketing.
381 Se68 / 2021
