Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.
By: Pride, William M [author.].
Contributor(s): Ferrell, O. C [author.].
Publisher: Boston, MA, USA : Cengage Learning, Inc., ©2019Edition: Eighth edition.Description: xxix, 543 pages : 28 cm colored illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781337614627 (pbk); 9780357033760 (pbk).Subject(s): MarketingDDC classification: 658.8 P93 2019| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | GC 658.8 P93 2019 (Browse shelf) | Available | HNU002188 |
Includes bibliographical references (pages 472-510) and indexes.
Strategic marketing and its environment --
Marketing research and target markets --
Customer behavior and e-marketing --
Product and price decisions --
Distribution decisions --
Promotion decisions.
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
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