Now or never : how companies must change today to win the battle for Internet consumers / Mary Modahl.
By: Modahl, Mary.
New York : HarperBusiness, c2000Edition: 1st ed.Description: xxviii, 237 p. : ill. ; 25 cm.ISBN: 0066620120 (acidfree paper).Subject(s): Internet marketing | Teleshopping | Consumer behaviorDDC classification: 658.84/M72 Other classification: Grad| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | Grad. 658.84/M72 (Browse shelf) | Available | 66770 |
Includes bibliographical references (p. 223-225) and index.
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