Tourism & hospitality marketing / John Paul Guevarra Buenaventura, MBA, Liberty Buenaventura-Gutierrez, MBA, authors.
By: Buenaventura, John Paul Guevarra [author. ].
Contributor(s): Gutierrez, Liberty Buenaventura [author. ].
Manila, Philippines : Mindshapers Co., Inc., 2022Description: x, 212 pages : illustrations ; 26 cm.ISBN: 9786214063437 (pbk).Subject(s): Tourism -- Marketing | Hospitality industry -- MarketingDDC classification: 910.688 B86| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | FIL | Fil 910.688 B86 (Browse shelf) | c.1 | Available | HNU004030 | |
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Books
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College Library General Circulation Section | FIL | Fil 910.688 B86 (Browse shelf) | c.2 | Available | HNU004031 |
Includes bibliographical references.
Chapter 1 Introduction to Marketing
Chapter 2 Hospitality Services Marketing
Chapter 3 Hospitality Marketing Mix
Chapter 4 Product Service Mix
Chapter 5 Price Mix
Chapter 6 Promotion Mix
Chapter 7 Place Mix-Channel of Distribution
Chapter 8 Marketing Plan
Chapter 9 Strategic Marketing and Tactical Marketing
Chapter 10 Market Opportunity and Consumer Analysis
Chapter 11 Consumer Behavior
Chapter 12 Customer Relationship Development Strategies
Chapter 13 Marketing Research and Environment
Chapter 14 Market Segmentation
Chapter 15 Tourism Marketing
College of Business and Accountancy Bachelor of Science in Hospitality Management
College of Business and Accountancy Bachelor of Science in Tourism Management
Text in English
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