Tourism and hospitality marketing / Chester Dave Arenas.
By: Arenas, Chester Dave.
Sta. Cruz, Manila : EDRIC Publishing House, ©2022Description: 104 pages : illustrations ; 25 cm.ISBN: 9786218179158.Subject(s): Tourism -- Marketing | Hospitality industry -- MarketingDDC classification: 910.688 Ar33| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library Filipiniana Section | FIL | Fil 910.688 Ar33 2022 (Browse shelf) | Available | HNU004481 |
Includes bibliographical references.
Chapter 1 An Overview of Marketing in the Hospitality Industry
Chapter 2 Marketing Environment and SWOT Analysis
Chapter 3 The Marketing Strategy & the Role of Marketing in Hospitality
Chapter 4 The Marketing Management Process
Chapter 5 Product Mix
Chapter 6 Price Mix
Chapter 7 Place Mix
Chapter 8 Promotions Mix
College of Business and Accountancy Bachelor of Science in Hospitality Management
College of Business and Accountancy Bachelor of Science in Tourism Management
In English
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