| 000 -LEADER |
|---|
| fixed length control field |
01358nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
phtghnu |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240412090838.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240202b2022 ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786218179158 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Transcribing agency |
HNU |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Placement Code |
Fil |
| Classification number |
910.688 Ar33 |
| Item number |
2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arenas, Chester Dave. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Tourism and hospitality marketing / |
| Statement of responsibility, etc. |
Chester Dave Arenas. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Sta. Cruz, Manila : |
| Name of producer, publisher, distributor, manufacturer |
EDRIC Publishing House, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
104 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 An Overview of Marketing in the Hospitality Industry<br/>Chapter 2 Marketing Environment and SWOT Analysis <br/>Chapter 3 The Marketing Strategy & the Role of Marketing in Hospitality<br/>Chapter 4 The Marketing Management Process<br/>Chapter 5 Product Mix<br/>Chapter 6 Price Mix<br/>Chapter 7 Place Mix<br/>Chapter 8 Promotions Mix<br/> |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Business and Accountancy |
| Source |
Bachelor of Science in Hospitality Management |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Business and Accountancy |
| Source |
Bachelor of Science in Tourism Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Classification part |
900-999 |
