Marketing to millennials / by Corey Padveen.
By: Padveen, Corey [author.].
Series: --For dummies: Publisher: Hoboken, New Jersey, USA : John Wiley & Sons, Inc., ©2017Copyright date: ©2017Description: xv, 336 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119369042; 1119369045.Other title: Marketing to millennials for dummies.Subject(s): Young adult consumers -- Attitudes | Generation Y -- Attitudes | Target marketing | Consumer behaviorDDC classification: 658.834 P13 2017| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | GC 658.834 P13 2017 (Browse shelf) | Available | HNU001881 |
Includes index.
Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
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