Marketing to millennials /
Padveen, Corey,
Marketing to millennials / Marketing to millennials for dummies by Corey Padveen. - xv, 336 pages : illustrations ; 24 cm. - for dummies® . - For dummies. .
Includes index.
Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
9781119369042 1119369045
2017938428
Young adult consumers--Attitudes.
Generation Y--Attitudes.
Target marketing.
Consumer behavior.
HF5415.332.Y66 / P33 2017
658.834 P13 2017
Marketing to millennials / Marketing to millennials for dummies by Corey Padveen. - xv, 336 pages : illustrations ; 24 cm. - for dummies® . - For dummies. .
Includes index.
Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
9781119369042 1119369045
2017938428
Young adult consumers--Attitudes.
Generation Y--Attitudes.
Target marketing.
Consumer behavior.
HF5415.332.Y66 / P33 2017
658.834 P13 2017
