Digital marketing all-in-one / by Stephanie Diamond.
By: Diamond, Stephanie [author.].
Series: --For dummies: Publisher: Hoboken, New Jersey, USA: John Wiley & Sons, ©2019Description: xxiv, 781 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1119560233; 9781119560234.Other title: Digital marketing all-in-one for dummies [Cover title].Subject(s): Internet marketing | Marketing | Digital mediaDDC classification: 658.872 D54 2019| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | GC 658.872 D54 2019 (Browse shelf) | Available | HNU001250 |
Includes index.
"9 books in one!"--Cover.
Book 1: Creating your digital marketing strategy --
Book 2: Uncovering the customer experience --
Book 3: Dipping into content creation --
Book 4: Reaching your millennial audience --
Book 5: Implementing channel promotions --
Book 6: Connecting with influencers --
Book 7: Facebook marketing --
Book 8: Deploying other social media --
Book 9: Analyzing data for success.
Practical all-in-one guide to improve your social media marketing skills.
Keeping up with the changes to social media marketing, improving ROI, and reaching millennials are challenges marketers face everyday. Diamond shares answers to questions you may have about crafting and executing your digital marketing plan. She provides solutions and strategies to help you succeed. -- adapted from back cover
College of Business and Accountancy Marketing Management
Text in English
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