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1.
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Brand management : a strategic approach / Nancy Durrant.
by Durrant, Nancy. Brooklyn, NY, USA : States Academic Press, 2021Availability: Items available for loan: College Library
[Call number: GC 658.5 D93 2021]
(1).
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2.
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Logistics and supply chain management / Oliver Maxwell.
by Maxwell, Oliver. Wilmington, Delaware, U.S.A : Kaufman Press, ©2022Availability: Items available for loan: College Library
[Call number: GC 658.5 M45 2022]
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3.
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Marketing / Paul Baines, Sara Rosengren, Paolo Antonetti.
by Baines, Paul, 1973- [author.] | Rosengren, Sara [author.] | Antonetti, Paolo [author.]. Edition: Sixth edition.Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2022]Copyright date: ©2022Availability: Items available for loan: College Library
[Call number: GC 658.8 B16 2022]
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4.
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Supply chain and logistics management : enhancing competitive edge & customer satisfaction / Ernesto H. Mendoza, Ph.D., Lorma S.P. Garcia, Ph.D.
by Mendoza, Ernesto H [author.] | Garcia, Lorma S.P [author.]. Manila, Philippines : Unlimited Books Library Services & Publlishing Inc., 2020Availability: Items available for loan: College Library
[Call number: Fil 658.5 M52 2020]
(3).
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5.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: 6th ed.London ; McGraw-Hill, 2011Availability: Items available for loan: College Library
[Call number: CBA 658.8/P18]
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6.
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Retail marketing management : the 5 ES of retailing / Dhruv Grewal.
by Grewal, Dhruv. Edition: 1st edition.Publisher: Thousand Oaks, California : SAGE Publications Inc., ©2019Availability: Items available for loan: College Library
[Call number: GC 658.87 G86 2019]
(1).
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7.
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Digital marketing : strategic planning & integration / Annmarie Hanlon.
by Hanlon, Annmarie. Edition: 1st edition.Publisher: Thousand Oaks, CA : SAGE Publications, ©2019Availability: Items available for loan: College Library
[Call number: GC 381.142 H19 2019]
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8.
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Digital marketing fundamentals from strategy to ROI / Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry
by Visser, Marjolein | Sikkenga, Berend | Berry, Mike. Edition: First editionUtrecht, The Netherlands : Noordhoff Uitgevers, ©2018Availability: Items available for loan: College Library
[Call number: GC 381.142 V82 2018]
(1).
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9.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: Fifteenth edition, global edition, Philippine editionSingapore : Pearson Education South Asia Pte Ltd, ©2017Availability: Items available for loan: College Library
[Call number: GC 658.8 K84 2017]
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10.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: Fifteen, global edition.England, UK ; Boston, Massachusetts, USA : Pearson Education Limited, ©2016Availability: Items available for loan: College Library
[Call number: GC 658.8 K84 2016]
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11.
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Strategic marketing management / Francis B. Banaag, Nemesio Barboza, Rome Sherriff G. Montoya.
by Banaag, Francis B | Barboza, Nemesio | Montoya, Rome Sherriff G. Manila, Philippines : Unlimited Books Libary Services & Publishing Inc., ©2018Availability: Items available for loan: College Library
[Call number: Fil 658.802 B22 2018]
(1).
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12.
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Applied strategic marketing : a step-by-step approach / Karel Jan Alsem.
by Alsem, K. J [author.]. Publisher: London, UK ; New York, NY, USA : Routledge, Taylor & Francis Group. ©2019Availability: Items available for loan: College Library
[Call number: GC 658.802 Al78 2019]
(1).
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13.
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Advertising, promotion and marketing communications / edited by Alvin Moran.
by Moran, Alvin [editor.]. New York, NY, USA : Clanrye International, ©2019Availability: Items available for loan: College Library
[Call number: GC 658.802 Ad96 2019]
(1).
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14.
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Strategic marketing management / Dane Butler.
by Butler, Dane. Waltham Abbey, England, UK : Ed Tech Press, ©2019Availability: Items available for loan: College Library
[Call number: GC 658.802 B97 2019]
(1).
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15.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: Fifteenth edition.India : Pearson India Education Services Pvt. Ltd., ©2016Availability: No items available Lost (1).
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16.
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Marketing management : Indian cases / [contributors] Prachi Gupta, Dr. Ashita Aggarwal, Dr. Hufrish Majra, Issac Jacob, Dr. Varsha Jain, Dr. Gajulaplly Radha Krishna, Dr. (Mrs.) Rita Narang, Dr. Shanthi, Dr. Suresh Paul Antony, Prof. (Dr.) Susobhan Goswami.
by Gupta, Prachi [contributor.] | Aggarwal, Ashita [contributor.] | Majra, Hufrish [contributor.] | Jacob, Issac [contributor.] | Jain, Varsha [contributor.] | Krishna, Gajulaplly Radha [contributor.] | Narang, Rita [contributor.] | Shanthi [contributor.] | Paul Antony, Suresh [contributor.] | Goswami, Susobhan [contributor.]. Noida, Uttar Pradesh,India : Pearson India Education Services, ©2018Availability: Items available for loan: College Library
[Call number: GC 658.8 M34 2018]
(1).
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17.
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A preface to marketing management / J. Paul Peter, University of Wisconsin-Madison, James H. Donnelly, Jr., Gatton College of Business and Economics, University of Kentucky.
by Peter, J. Paul [author.] | Donnelly, James H [author.]. Edition: Fifteenth edition, International editionPublisher: New York, NY, USA : McGraw-Hill Education, ©2019Availability: Items available for loan: College Library
[Call number: GC 658.8 P44 2019]
(1).
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18.
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International marketing : strategy development and implementation / Carl Arthur Solberg
by Solberg, Carl Arthur. London, England, UK ; New York, NY, USA : Routledge, ©2018Availability: Items available for loan: College Library
[Call number: GC 658.84 So42 2018]
(1).
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19.
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Brand management / edited by John Dixon.
by Dixon, John [editor.]. New York, NY, USA : Larsen and Keller Education, ©2018Availability: Items available for loan: College Library
[Call number: GC 658.5 B73 2018]
(1).
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20.
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Illustrated dictionary of business and marketing management / compiled and edited by 3G E-learning LLC, USA.
by 3G E-learning LLC, USA [compiler and editor.]. New York, NY, USA : 3G E-learning LLC, ©2018Availability: Items available for reference: Senior High School Library
[Call number: GRef 650.3 Il688 2018]
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21.
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Small business marketing strategies : all-in-one for dummies / presented by U.S. Chamber of Commerce.
by Chamber of Commerce of the United States of America. Hoboken, New Jersey, USA : John Wiley & Sons, Inc., ©2016Availability: Items available for loan: College Library
[Call number: CBA 658.8/Sm18]
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22.
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Entrepreneurial marketing : an effectual approach / Edwin J. Nijssen.
by Nijssen, E. J. (Edwin Jacob), 1963- [author.]. Edition: Second Edition.London, UK ; New York, NY, USA : Routledge, Taylor & Francis Group, ©2017Availability: Items available for loan: College Library
[Call number: CBA 658.8/N58]
(1).
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23.
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The advertising solution : influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz / Craig Simpson with Brian Kurtz.
by Simpson, Craig, 1974- [author.] | Kurtz, Brian [author.]. Irvine, California : Entrepreneur Press, ©2016Availability: Items available for loan: College Library
[Call number: CBA 659.1/Si58]
(1).
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24.
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Basic marketing : A marketing strategy planning approach / William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy.
by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome. Edition: 19. ed., internat. student ed.New York, NY : McGraw-Hill Irwin ©2014Availability: Items available for loan: College Library
[Call number: CBA 658.8/P42]
(1).
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25.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: Fourteenth edition.England : Pearson Education Limited , ©2013Availability: Items available for loan: College Library
[Call number: CBA 658.8/K84]
(3).
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26.
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Services marketing : people, technology, strategy / Christopher Lovelock; Jochen Wirtz
by Lovelock, Christopher | Wirtz, Jochen. Edition: Seventh edition.; Global edition.Singapore : Pearson Education South Asia Pte Ltd, ©2015Availability: Items available for loan: College Library
[Call number: CBA 658.8/L94]
(1).
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27.
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Strategic marketing : decision making & planning / Peter W. Reed.
by Reed, Peter W. Edition: Fourth edition. Australia ; New Zealand : Cengage Learning , ©2015Availability: Items available for loan: College Library
[Call number: CBA 658.802/R25]
(1).
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28.
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Marketing management / Dawn Iacobucci.
by Iacobucci, Dawn. Edition: 1st Ed.Stamford, Connecticut (CT), USA : Cengage Learning, ©2015Availability: Items available for loan: College Library
[Call number: CBA 658.8/L11]
(1).
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29.
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Marketing management / Philip Kotler; Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: 14th ed., global ed.Boston, Massachusetts : Pearson Education South Asia Pte. Ltd., ©2012Availability: Items available for loan: College Library
[Call number: CBA 658.8/K84]
(2).
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30.
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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G Crane.
by Crane, Frederick G. Edition: 2nd edThousand Oaks, California : SAGE Publications, ©2013Availability: Items available for loan: College Library
[Call number: CBA 658.8/C85]
(1).
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31.
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Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
by Feinberg, Fred M | Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-. Edition: 2nd ed., International ed.Australia ; United Kingdom : Cengage Learning, c2013Availability: Items available for loan: College Library
[Call number: CBA 658.83/F32]
(1).
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32.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 10th ed.New York : McGraw-Hill, ©2013Availability: Items available for loan: College Library
[Call number: CBA 658.802/C85]
(1).
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33.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 9th ed.Boston : McGraw-Hill Irwin, ©2010Online access: Publisher description | Table of contents only Availability: Items available for loan: College Library
[Call number: CBA 658.802/C85]
(1).
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34.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 9th ed.Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only Availability: Items available for loan: College Library
[Call number: CBA 658.802/C85]
(3).
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35.
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Cases in marketing management / edited by Kenneth E. Clow, Donald Baack.__
by Clow, Kenneth E | Baack, Donald. Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: College Library
[Call number: CBA 658.8/C26]
(1).
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36.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: Thirteenth Edition (Original Edition). Philippine Edition.Singapore: Pearson Education South Asia Pte Ltd., Prentice Hall, ©2009, ©2008Availability: Items available for loan: College Library
[Call number: CBA 658.8/K84]
(7).
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37.
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The Business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.].
by Ford, David, 1944- | Berthon, Pierre | IMP Project Group. Chichester, West Sussex, England ; New York : J. Wiley, c2002Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: College Library
[Call number: Grad. 658 8/B96]
(1).
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38.
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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
by Kotler, Philip | Trias de Bes, Fernando, 1967-. Hoboken, NJ : Wiley, c2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: College Library
[Call number: Grad. 658.8/K84]
(1).
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39.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 3rd ed.New York, N.Y. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: College Library
[Call number: Grad. 658.848/J59]
(1).
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40.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: 3rd ed.London : McGraw-Hill, c2001Availability: Items available for loan: College Library
[Call number: Grad. 658.8/P18]
(2).
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41.
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 2nd ed.New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: Items available for loan: College Library
[Call number: Grad. 658.848/K84]
(1).
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42.
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Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson.
by Johansson, Johny K. Chicago : Irwin, c1997Availability: Items available for loan: College Library
[Call number: Grad. 658.848/J59]
(2).
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43.
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Cases in marketing management / edited by Kenneth E. Clow, Donald Baack.__
by Clow, Kenneth E | Baack, Donald. Thousand Oaks, Calif. : SAGE, c2012Availability: No items available
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44.
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The Business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.].
by Ford, David, 1944- | Berthon, Pierre | IMP Project Group. Chichester, West Sussex, England ; New York : J. Wiley, c2002Online access: Publisher description | Table of contents | Contributor biographical information Availability: No items available
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45.
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 2nd ed.New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: No items available
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46.
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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
by Kotler, Philip | Trias de Bes, Fernando, 1967-. Hoboken, NJ : Wiley, c2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: No items available
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47.
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Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson.
by Johansson, Johny K. Chicago : Irwin, c1997Availability: No items available
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48.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 3rd ed.New York, N.Y. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: No items available
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49.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: 3rd ed.London : McGraw-Hill, c2001Availability: No items available
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50.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: 6th ed.London ; McGraw-Hill, 2011Availability: No items available
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