Holy Name University Library

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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.

By: Kotler, Philip.
Contributor(s): Trias de Bes, Fernando, 1967-.
Hoboken, NJ : Wiley, c2003Description: xvi, 206 p. : ill. ; 24 cm.ISBN: 0471455164.Subject(s): Marketing -- ManagementDDC classification: 658.8/K84 Other classification: Grad Online resources: Contributor biographical information | Publisher description | Table of contents
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Includes bibliographical references and index.

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