The Business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.].
By: Ford, David.
Contributor(s): Berthon, Pierre | IMP Project Group.
Chichester, West Sussex, England ; New York : J. Wiley, c2002Description: xv, 238 p. : ill.ISBN: 0471877220.Subject(s): Marketing | Marketing -- Management | Business networks -- ManagementDDC classification: 658.8/B96 Other classification: Grad Online resources: Publisher description | Table of contents | Contributor biographical information"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
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