Holy Name University Library

The Business marketing course : (Record no. 19254)

000 -LEADER
fixed length control field 01778cam a22003974a 4500
001 - CONTROL NUMBER
control field 12583922
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190707220529.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011107s2002 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001056905
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471877220
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .F566 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8/B96
084 ## - OTHER CLASSIFICATION NUMBER
Classification number Grad
085 00 - SYNTHESIZED CLASSIFICATION NUMBER COMPONENTS
Number where instructions are found-single number or beginning number of span Grad. 658.8/B96
-- 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ford, David,
Dates associated with a name 1944-
245 14 - TITLE STATEMENT
Title The Business marketing course :
Remainder of title managing in complex networks /
Statement of responsibility, etc. David Ford ; Pierre Berthon ... [et al.].
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Chichester, West Sussex, England ;
-- New York :
Name of producer, publisher, distributor, manufacturer J. Wiley,
Date of production, publication, distribution, manufacture, or copyright notice c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 238 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business networks
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Berthon, Pierre.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element IMP Project Group.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/wiley034/2001056905.html">http://www.loc.gov/catdir/description/wiley034/2001056905.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/wiley021/2001056905.html">http://www.loc.gov/catdir/toc/wiley021/2001056905.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0664/2001056905-b.html">http://www.loc.gov/catdir/enhancements/fy0664/2001056905-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books

No items available.