Ford, David, 1944-
The Business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.]. - xv, 238 p. : ill. ;
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
0471877220
2001056905
Marketing.
Marketing--Management.
Business networks--Management.
HF5415 / .F566 2002
658.8/B96
The Business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.]. - xv, 238 p. : ill. ;
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
0471877220
2001056905
Marketing.
Marketing--Management.
Business networks--Management.
HF5415 / .F566 2002
658.8/B96