Holy Name University Library

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Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson.

By: Johansson, Johny K.
Series: The Irwin series in marketing. Chicago : Irwin, c1997Description: xx, 716 p. : ill. (some col.), col. maps ; 24 cm.ISBN: 0256160511.Subject(s): Export marketing | Export marketing -- ManagementDDC classification: 658.848/J59 Other classification: Grad
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Includes bibliographical references and indexes.

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