Johansson, Johny K.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - xx, 716 p. : ill. (some col.), col. maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256160511
96021836
Export marketing.
Export marketing--Management.
HF1416 / .J63 1997
658.848/J59
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - xx, 716 p. : ill. (some col.), col. maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256160511
96021836
Export marketing.
Export marketing--Management.
HF1416 / .J63 1997
658.848/J59
