Principles of services marketing / Adrian Palmer.
By: Palmer, Adrian.
London : McGraw-Hill, c2001Edition: 3rd ed.Description: xvi, 516 p.ISBN: 0077097483.Subject(s): Marketing -- Management | Service industries -- MarketingDDC classification: 658.8/P18 Other classification: Grad| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | Grad. 658.8/P18 (Browse shelf) | c.1 | Available | 62262 | |
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Books
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College Library General Reference Section | Grad. 658.8/P18 (Browse shelf) | c.2 | Available | 71453 |
Includes bibliographical references and index.
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