Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 3rd ed. - xvi, 516 p.
Includes bibliographical references and index.
0077097483
Marketing--Management.
Service industries--Marketing.
658.8/P18
Principles of services marketing / Adrian Palmer. - 3rd ed. - xvi, 516 p.
Includes bibliographical references and index.
0077097483
Marketing--Management.
Service industries--Marketing.
658.8/P18