Strategic marketing / David W. Cravens, Nigel F. Piercy.
By: Cravens, David W.
Contributor(s): Piercy, Nigel.
New York : McGraw-Hill, ©2013Edition: 10th ed.Description: xviii, 653 p. : ill. ; 26 cm.ISBN: 9780071326230 (pbk.) :; 0071326235 (pbk.) :.Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management -- Case studiesDDC classification: 658.802/C85 Other classification: CBA| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | CBA 658.802/C85 (Browse shelf) | Available | 79156 |
Previous ed.: 2009.
Formerly CIP. Uk
Includes bibliographical references and index.
College of Business and Accountancy
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