Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
By: Kotabe, Masaaki.
Contributor(s): Helsen, Kristiaan.
New York : Wiley, c2001Edition: 2nd ed.Description: xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.ISBN: 0471372897 (cloth : alk. paper).Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.848/K84 Other classification: Grad Online resources: Publisher description | Table of Contents| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | Grad. 658.848/K84 (Browse shelf) | Available | 62127 |
Includes bibliographical references and indexes.
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