Holy Name University Library

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Principles of services marketing / Adrian Palmer.

By: Palmer, Adrian.
London ; McGraw-Hill, 2011Edition: 6th ed.Description: xvii, 525 p. : ill. ; 24 cm.ISBN: 978007129514.Subject(s): Marketing -- Management | Service industries -- MarketingDDC classification: 658.8/P18 Other classification: CBA
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Includes bibliographical references and index.

College of Business and Accountancy

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