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51.
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MKTG 11 / Lamb + Hair + McDaniel.
by Lamb, Charles W [author.] | Hair, Joseph F [author.] | McDaniel, Carl Jr [author.]. Edition: 11th edition. Student editionBoston, Massachusetts, USA : Cengage Learning, ©2018Other title: Marketing 11 | Marketing.Availability: Items available for loan: College Library
[Call number: GC 658.8 L16 2018]
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52.
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Introduction to media distribution : film, television, and new media / Scott Kirkpatrick.
by Kirkpatrick, Scott, 1982- [author.]. Publisher: New York, NY, USA ; London, England, UK : Routledge, Taylor & Francis Group, ©2019Availability: Items available for loan: College Library
[Call number: GC 302.230688 K63 2019]
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53.
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Marketing / Roger A. Kerin; Steven William Hartley
by Kerin, Roger A | Hartley, Steven William. Edition: Fourteenth editionNew York, NY, USA : McGraw-Hill Education, ©2019Availability: Items available for loan: College Library
[Call number: GC 381 K45 2019]
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54.
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.
by Shimp, Terence A | Andrews, J. Craig. Edition: Tenth edition, Philippine editionSingapore : Cengage Learning Asia Pte Ltd., ©2019Availability: Items available for loan: College Library
[Call number: GC 658.82 Sh62 2019]
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55.
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Advertising, promotion and marketing communications / edited by Alvin Moran.
by Moran, Alvin [editor.]. New York, NY, USA : Clanrye International, ©2019Availability: Items available for loan: College Library
[Call number: GC 658.802 Ad96 2019]
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56.
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Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.
by Tybout, Alice M [editor.] | Calkins, Tim [editor.] | Kellogg School of Management. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., ©2019Availability: Items available for loan: College Library
[Call number: GC 658.827 K29 2019]
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57.
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Ecommerce : a guide to business and e-marketing / edited by Chris Doyle.
by Doyle, Chris [editor.]. New York, NY, USA : Larsen and Keller Education, ©2018Availability: Items available for loan: College Library
[Call number: GC 658.872 Ec73 2018]
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58.
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Strategic marketing management / Dane Butler.
by Butler, Dane. Waltham Abbey, England, UK : Ed Tech Press, ©2019Availability: Items available for loan: College Library
[Call number: GC 658.802 B97 2019]
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59.
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Principles and practices in marketing in the Philippine setting / Josiah Go, Chiqui Escareal-Go.
by Go, Josiah | Go, Chiqui Escareal. Quezon City, Philippines : Published and distributed by Josiah and Carolina Go Foundation, Inc., ©2017Availability: Items available for loan: Senior High School Library
[Call number: Fil 381.599 G53 2017]
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60.
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The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students / Ned Roberto.
by Roberto, Ned. Manila, Philippines : Rex Book Store, ©2015Availability: Items available for loan: College Library
[Call number: Fil 381.109599 R54 2015]
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61.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: Fifteenth edition.India : Pearson India Education Services Pvt. Ltd., ©2016Availability: No items available Lost (1).
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62.
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Marketing management : Indian cases / [contributors] Prachi Gupta, Dr. Ashita Aggarwal, Dr. Hufrish Majra, Issac Jacob, Dr. Varsha Jain, Dr. Gajulaplly Radha Krishna, Dr. (Mrs.) Rita Narang, Dr. Shanthi, Dr. Suresh Paul Antony, Prof. (Dr.) Susobhan Goswami.
by Gupta, Prachi [contributor.] | Aggarwal, Ashita [contributor.] | Majra, Hufrish [contributor.] | Jacob, Issac [contributor.] | Jain, Varsha [contributor.] | Krishna, Gajulaplly Radha [contributor.] | Narang, Rita [contributor.] | Shanthi [contributor.] | Paul Antony, Suresh [contributor.] | Goswami, Susobhan [contributor.]. Noida, Uttar Pradesh,India : Pearson India Education Services, ©2018Availability: Items available for loan: College Library
[Call number: GC 658.8 M34 2018]
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63.
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Retail marketing strategy : delivering shopper delight / Constant Berkhout.
by Berkhout, Constant. Edition: 1st Edition.Publisher: London, UK ; Philadelphia, PA, USA : Kogan Page, ©2016Availability: Items available for loan: College Library
[Call number: GC 658.87 B45 2016]
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64.
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How to style your brand : everything you need to know to create a distinctive brand identity / Fiona Humberstone.
by Humberstone, Fiona. West Hartford, CT, USA : Copper Beech Press, ©2015Availability: Items available for loan: College Library
[Call number: GC 658.827 H88 2015]
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65.
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Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius.
by Kerin, Roger A. et al | Theng, Lau Geok [author.] | Hartley, Steven W [author.] | Rudelius, William [author.]. Edition: Third edition, Asia Global edition[Singapore] : McGraw-Hill Education, ©2015Availability: Items available for loan: College Library
[Call number: GC 381.5 M34 2015]
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66.
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A preface to marketing management / J. Paul Peter, University of Wisconsin-Madison, James H. Donnelly, Jr., Gatton College of Business and Economics, University of Kentucky.
by Peter, J. Paul [author.] | Donnelly, James H [author.]. Edition: Fifteenth edition, International editionPublisher: New York, NY, USA : McGraw-Hill Education, ©2019Availability: Items available for loan: College Library
[Call number: GC 658.8 P44 2019]
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67.
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International marketing : strategy development and implementation / Carl Arthur Solberg
by Solberg, Carl Arthur. London, England, UK ; New York, NY, USA : Routledge, ©2018Availability: Items available for loan: College Library
[Call number: GC 658.84 So42 2018]
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68.
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Brand management / edited by John Dixon.
by Dixon, John [editor.]. New York, NY, USA : Larsen and Keller Education, ©2018Availability: Items available for loan: College Library
[Call number: GC 658.5 B73 2018]
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69.
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Tourism marketing for cities and towns : using social media and branding to attract tourists / Bonita Kolb.
by Kolb, Bonita M [author.]. Edition: Second Edition.Publisher: London, UK ; New York, NY, USA : Routledge, Taylor & Francis Group, ©2017Availability: Items available for loan: College Library
[Call number: GC 659.2930776 K83 2017]
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70.
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Distribution management / Bert Rosenbloom.
by Rosenbloom, Bert. Edition: Philippine edition.Singapore : Cengage Learning Asia Pte Ltd , ©2016Availability: Items available for loan: College Library
[Call number: CBA 658.87/R72]
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71.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy.
by Perreault Jr., William D [author.] | Cannon, Joseph P [author.] | McCarthy, E. Jerome [author.]. Edition: 16th edition.New York, NY, USA : McGraw-Hill Education, ©2019Availability: Items available for loan: College Library
[Call number: GC 381 P42 2019]
(1).
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72.
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Marketing research for the tourism, hospitality and events industries / Bonita Kolb.
by Kolb, Bonita M [author.]. London, England, UK : Routledge, Taylor & Francis Group, ©2018Availability: Items available for loan: College Library
[Call number: GC 658.83 K83 2018]
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73.
|
Illustrated dictionary of digital marketing / compiled and edited by 3G E-learning LLC, USA.
by 3G E-learning LLC, USA [compiler and editor.]. New York, NY, USA 3G E-learning LLC, ©2018Availability: Items available for reference: Senior High School Library
[Call number: GRef 381.14203 Il688 2018]
(1).
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74.
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Illustrated dictionary of business and marketing management / compiled and edited by 3G E-learning LLC, USA.
by 3G E-learning LLC, USA [compiler and editor.]. New York, NY, USA : 3G E-learning LLC, ©2018Availability: Items available for reference: Senior High School Library
[Call number: GRef 650.3 Il688 2018]
(1).
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75.
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Marketing for hospitality and tourism / edited by Gerald Ross.
by Ross, Gerald [editor.]. New York, NY, USA : Larsen and Keller Education, ©2018Availability: Items available for loan: College Library
[Call number: GC 647.940688 M34 2018]
(1).
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76.
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Tourism promotion services : intermediate / authored and edited by 3G Elearning LLC, USA.
by 3G Elearning LLC, USA [author and editor.] | 3G Elearning FZ LLC [author and editor.]. New York, NY, USA : 3G E-learning LLC, ©2018Availability: Items available for loan: College Library
[Call number: GC 910 A77 2018]
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77.
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Principles of marketing / authored and edited by 3G E-learning LLC, USA.
by 3G E-learning LLC, USA [author and editor.]. Edition: Second edition.New York, NY, USA : 3G E-learning LLC, ©2018Availability: No items available In transit (1).
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78.
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Hospitality marketing / David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen.
by Bowie, David, et al, 1951- [author.] | Buttle, Francis [author.] | Brookes, Maureen [author.] | Mariussen, Anastasia [author.]. Edition: Third edition.London, England, UK : Routledge, Taylor & Francis Group, ©2017Availability: Items available for loan: College Library
[Call number: GC 338.47910688 H79 2017]
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79.
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Small business marketing strategies : all-in-one for dummies / presented by U.S. Chamber of Commerce.
by Chamber of Commerce of the United States of America. Hoboken, New Jersey, USA : John Wiley & Sons, Inc., ©2016Availability: Items available for loan: College Library
[Call number: CBA 658.8/Sm18]
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80.
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Essentials of marketing research / Joseph F Hair; Mary Celsi; David J. Ortinau; Robert P. Bush
by Hair, Joseph F. et al | Celsi, Mary | Ortinau, David J | Bush, Robert P. Edition: Fourth edition, international student editionNew York, NY, USA : McGraw-Hill Education ©2017Availability: Items available for loan: College Library
[Call number: GC 658.83 Es74 2017]
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81.
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.
by Arens, William F [author.] | Weigold, Michael F, 1958- [author.]. Edition: Fifteenth edition.New York, NY, USA : McGraw-Hill Education, ©2017Availability: Items available for loan: College Library
[Call number: GC 659.1 Ar33 2017]
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82.
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Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang.
by Mahoney, L. Meghan [author.] | Tang, Tang (Writer on social media) [author.]. Chichester, West Sussex, UK : Wiley-Blackwell, ©2017Availability: Items available for loan: College Library
[Call number: CAS 302.3/M27]
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83.
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Rural tourism and enterprise : management, marketing and sustainability / edited by Ade Oriade and Peter Robinson.
by Oriade, Ade [editor.] | Robinson, Peter, 1979- [editor.]. Wallingford, Oxfordshire, UK : CABI, ©2017Availability: Items available for loan: College Library
[Call number: CBA 910.68/R88]
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84.
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Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong.
by Strong, Colin (Business writer). London, UK ; Philadelphia, Pennsylvania, USA ; New Delhi, India : Kogan Page, ©2015Availability: Items available for loan: College Library
[Call number: CAS 658.8340285/St88]
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85.
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
by Kotler, Philip, et al [author.] | Bowen, John T | Makens, James C | Baloglu, Seyhmus. Edition: Seventh edition, Global edition.Singapore : Pearson Education South Asia Pte Ltd, ©2017Availability: Items available for loan: College Library
[Call number: CBA 338.4791/M34]
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86.
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
by Kotler, Philip, et al [author.] | Bowen, John T | Makens, James C | Baloglu, Seyhmus. Edition: Seventh edition.; Global edition.Harlow, Essex, England : Pearson Education Limited, ©2017Availability: Items available for loan: College Library
[Call number: CBA 338.4791 M34 2017]
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87.
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Principles of marketing : an Asian perspective / Philip Kotler, Gary Armstrong, Swee Hoon Ang, Chin Tiong Tan, Oliver Hon-Ming Yau, Siew Meng Leong. Edition: Fourth edition.Harlow, Essex, England, UK : Pearson Education Limited, ©2017Availability: Items available for loan: College Library
[Call number: CBA 381/P93]
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88.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph. D., University of North Carolina, Joseph P. Cannon, Ph. D., Colorado State University, E. Jerome McCarthy, Ph. D., Michigan State University.
by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome. Edition: Fifteenth edition.New York, NY, USA : McGraw-Hill Education, ©2017Availability: Items available for loan: College Library
[Call number: CBA 658.8/P42]
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89.
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Starting an online business all-in-one / by Shannon Belew and Joel Elad.
by Belew, Shannon [[author]] | Elad, Joel [author.]. Edition: 5th edition.Hoboken, New Jersey, USA : John Wiley & Sons Inc, ©2017Other title: Starting an online business all-in-one for dummies.Availability: Items available for loan: College Library
[Call number: CBA 658.8720681/B41]
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90.
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Health industry communication : new media, new methods, new message / edited by Nancy J. Hicks, Principal, NJH Healthcare Communications, Christina Mazzola Nicols, MPH, MS, MS, Senior Vice President and Director of Strategic Planning & Research, Hager Sharp ; editorial assistant: caroline P. Martin, MBA.
by Hicks, Nancy J [editor.] | Nicols, Christina [editor.]. Edition: Second edition.Burlington, MA, USA : Jones & Bartlett Learning, ©2017Availability: Items available for loan: College Library
[Call number: CAS 613/H34]
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91.
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.]. Edition: Fifth edition.London, England, UK ; New York, NY, USA : Routledge, Taylor & Francis Group, ©2017Availability: Items available for loan: College Library
[Call number: CBA 658.872/C34]
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92.
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Entrepreneurial marketing : an effectual approach / Edwin J. Nijssen.
by Nijssen, E. J. (Edwin Jacob), 1963- [author.]. Edition: Second Edition.London, UK ; New York, NY, USA : Routledge, Taylor & Francis Group, ©2017Availability: Items available for loan: College Library
[Call number: CBA 658.8/N58]
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93.
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Marketing : C. Shane Hunt, Arkansas State University, John E. Mello, Arkansas State University, George D. Deitz, University of Memphis. because everyone is a marketer /
by Hunt, C. Shane | Mello, John E | Deitz, George D. Edition: Second edition.New York, NY, USA : McGraw-Hill Education, ©2018Availability: Items available for loan: College Library
[Call number: GC 381 H91 2018]
(2).
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94.
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Marketing in food, hospitality, tourism and events : a critical approach / Craig Hirst and Richard Tresidder.
by Hirst, Craig | Tresidder, Richard. Edition: Second editionOxford, U.K. : Goodfellow Publishers Limited, ©2016Availability: Items available for loan: College Library
[Call number: CBA 641.3 H61 2016]
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95.
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Understanding sport management : international perspectives / edited by Trish Bradbury and Ian O'Boyle.
by Bradbury, Trish [editor.] | O'Boyle, Ian [editor.]. London, England, UK ; New York, N.Y., USA : Routledge, Taylor & Francis Group, ©2017Availability: Items available for loan: College Library
[Call number: COED 796.069/Un22]
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96.
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The advertising solution : influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz / Craig Simpson with Brian Kurtz.
by Simpson, Craig, 1974- [author.] | Kurtz, Brian [author.]. Irvine, California : Entrepreneur Press, ©2016Availability: Items available for loan: College Library
[Call number: CBA 659.1/Si58]
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97.
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MARID Agribusiness digest. Quezon City, Philippines : Foundation for Resource Linkage and Development, Inc., ©2017Availability: Items available for loan: College Library
[Call number: Per 338.105 M33 2017]
(1).
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98.
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Tourism marketing / Maricel Gatchalian-Badilla.
by Badilla, Maricel Gatchalian. Edition: 2015 edition.Manila, Philippines : Rex Book Store Inc., ©2015Availability: Items available for loan: College Library
[Call number: Fil 338.4791 B14 2015]
(2).
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99.
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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 16th ed., International edition 2015.New York : McGraw-Hill Education, ©2013Availability: Items available for loan: College Library
[Call number: CBA 658.84/C28]
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100.
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Business to business marketing. Availability: Items available for loan: College Library
[Call number: CBA 658.804/B96]
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