Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.
By: Shimp, Terence A.
Contributor(s): Andrews, J. Craig.
Singapore : Cengage Learning Asia Pte Ltd., ©2019Edition: Tenth edition, Philippine edition.Description: xix, 635 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814846875 (pbk).Subject(s): Communication in marketing -- Textbooks | Sales promotion -- Textbooks | Advertising -- Textbooks | Direct marketing -- TextbooksDDC classification: 658.82 Sh62 2019| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | GC 658.82 Sh62 2019 (Browse shelf) | Available | HNU000766 |
"This edition is licensed for sale only in the Philippines. Circulation of this edition outside of the Philippines is unauthorized and strictly prohibited."--Cover.s2019
Includes bibliographical references and index.
College of Business and Accountancy Marketing Management
Text in English
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