Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. - Tenth edition, Philippine edition - xix, 635 pages : illustrations ; 26 cm
"This edition is licensed for sale only in the Philippines. Circulation of this edition outside of the Philippines is unauthorized and strictly prohibited."--Cover.s2019
Includes bibliographical references and index.
College of Business and Accountancy Marketing Management
Text in English
9789814846875 (pbk)
Communication in marketing--Textbooks.
Sales promotion--Textbooks.
Advertising--Textbooks.
Direct marketing--Textbooks.
HF5415.123 / .S54 2013
658.82 Sh62 2019
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. - Tenth edition, Philippine edition - xix, 635 pages : illustrations ; 26 cm
"This edition is licensed for sale only in the Philippines. Circulation of this edition outside of the Philippines is unauthorized and strictly prohibited."--Cover.s2019
Includes bibliographical references and index.
College of Business and Accountancy Marketing Management
Text in English
9789814846875 (pbk)
Communication in marketing--Textbooks.
Sales promotion--Textbooks.
Advertising--Textbooks.
Direct marketing--Textbooks.
HF5415.123 / .S54 2013
658.82 Sh62 2019
