Health industry communication : new media, new methods, new message / edited by Nancy J. Hicks, Principal, NJH Healthcare Communications, Christina Mazzola Nicols, MPH, MS, MS, Senior Vice President and Director of Strategic Planning & Research, Hager Sharp ; editorial assistant: caroline P. Martin, MBA.
Contributor(s): Hicks, Nancy J [editor.] | Nicols, Christina [editor.].
Burlington, MA, USA : Jones & Bartlett Learning, ©2017Edition: Second edition.Description: xxix, 445 pages : illustrations ; 23 cm.Content type: text. ISBN: 9781284077759 (paper).Subject(s): Health Communication -- methods | Health Education -- methods | Marketing -- methodsDDC classification: 613/H34 Other classification: CASItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | College Library General Circulation Section | GC | CAS 613/H34 (Browse shelf) | Available | 83328 |
Includes bibliographical references and index.
The growth of health communications : a story of consumer power and medical innovation -- Both sides now viewing media through the public relations prism -- Research for health communication -- The communication planning process -- Using paid and shared media in communication campaigns -- A practical guide to ethical health communication -- Health literacy and risk communication -- Health professional associations : finding the balance between profession and business -- Building a national brand for a children's hospital -- Crisis communication in the health sector -- Hospital media relations in a time of change -- An A to Z guide for communicating the launch of a new pharmaceutical product -- The journey to becoming one ascension : building a unified health care brand -- Plan for your health : a public education campaign to build awareness and gain consumer preference -- "It's all coming together" : communication strategy for the Medicare part D national education and enrollment campaign -- Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign -- Best bones forever! : lifecycle of a social marketing campaign -- Reaching targeted audiences in an evolving media environment -- The society for women's health research : advocacy and communications at work -- Changing obesity policies and behavioral risk factors through social marketing : case study of the chicago 5-4-3-2-1 go! program -- Health reform : the new era of prevention -- Insuring the uninsured : reaching consumers in the DC marketplace.
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