Marketing in food, hospitality, tourism and events : a critical approach / Craig Hirst and Richard Tresidder.
By: Hirst, Craig
.
Contributor(s): Tresidder, Richard.
Oxford, U.K. : Goodfellow Publishers Limited, ©2016Edition: Second edition.Description: vii, 232 pages : illustrations ; 25 cm.Content type: text ISBN: 9781910158319 .Subject(s): Food -- Marketing | Hospitality industry -- Marketing | Tourism -- Marketing | Special events -- MarketingDDC classification: 641.3 H61 Other classification: CBA Summary: Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | CBA 641.3 H61 2016 (Browse shelf) | Available | 82672 |
Includes bibliographical references and index.
Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
College of Business and Accountancy Bachelor of Science in Hospitality Management
College of Business and Accountancy Bachelor of Science in Tourism Management
Text in English
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