Marketing / Roger A. Kerin; Steven William Hartley
By: Kerin, Roger A.
Contributor(s): Hartley, Steven William.
New York, NY, USA : McGraw-Hill Education, ©2019Edition: Fourteenth edition.Description: xliii, 734 pages : colored illustrations ; 28 cm.ISBN: 9781260092110 (pbk).Subject(s): MarketingDDC classification: 381 K45 2019| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | GC 381 K45 2019 (Browse shelf) | Available | HNU001253 |
"This international student edition is for use outside of the U.S." - Cover
Includes index.
Part 1: Initiating the marketing process --
Part 2: Understanding buyers and markets --
Part 3: Targeting marketing opportunities --
Part 4: Satisfying marketing opportunities --
Part 5: Managing the marketing process.
College of Business and Accountancy Marketing Management
Text in English
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