Kerin, Roger A.
Marketing / Roger A. Kerin; Steven William Hartley - Fourteenth edition - xliii, 734 pages : colored illustrations ; 28 cm.
"This international student edition is for use outside of the U.S." - Cover
Includes index.
Part 1: Initiating the marketing process --
Part 2: Understanding buyers and markets --
Part 3: Targeting marketing opportunities --
Part 4: Satisfying marketing opportunities --
Part 5: Managing the marketing process.
College of Business and Accountancy Marketing Management
Text in English
9781260092110 (pbk)
Marketing.
381 K45 2019
Marketing / Roger A. Kerin; Steven William Hartley - Fourteenth edition - xliii, 734 pages : colored illustrations ; 28 cm.
"This international student edition is for use outside of the U.S." - Cover
Includes index.
Part 1: Initiating the marketing process --
Part 2: Understanding buyers and markets --
Part 3: Targeting marketing opportunities --
Part 4: Satisfying marketing opportunities --
Part 5: Managing the marketing process.
College of Business and Accountancy Marketing Management
Text in English
9781260092110 (pbk)
Marketing.
381 K45 2019