Includes index.

Start-up essentials. Starting from scratch ; Turning ideas into a viable internet business ; Getting real: creating a usable business plan ; Funding your online business ; Creating policies to protect your website and customers ; Setting up shop: what you need for online efficiency -- Legal and accounting. Minding the law ; Choosing the right foundation: from partnerships to corporations ; The trademark-and-copyright two-step ; Accounting for taxes (and then some) -- Website functionality and aesthetics. What's in a (domain) name? ; Designing for user experience ; Building a site without spending a fortune ; Finding the host with the most ; Developing content that satisfies visitors and search engines ; Going beyond beta and launching your site -- Online and operating. Determining your revenue model ; Making money with affiliate programs ; Turning information into profit: from e-books to webinars ; Paying with the right payment options ; Putting the (shopping) cart before the horse ; Taking inventory ; Fulfilling expectations and orders -- Managing security risks. Understanding security and your risks ; Developing a plan: security and business continuity ; Spotting and thwarting hackers and net-thieves ; Locking down your site and your business -- Online marketing basics. Jump-starting traffic and driving sales ; Your own public relations for the web ; Web marketing at work ; Converting browsers to buyers ; Analyzing and monitoring your customers ; Mastering search engines, optimization, and rankings -- Retail to e-tail. Expanding online to keep and grow customers ; Managing the differences between in-store and online commerce ; Window dressing for the online display ; Making in-store customers loyal online shoppers ; Revving up with mobile marketing, social media, and more ; Troubleshooting the transition to online retail -- E-commerce fundamentals. Starting up with e-commerce functionality ; Mastering the Amazon ; Web-ify your store with shopify ; Making eBay the way -- E-business for the nonprofit. Raining donations: fundamentals for online giving ; Adding online moneymakers to an existing site ; Growing an active donor base: your virtual community ; Identifying online marketing strategies that fit the cause ; Legal considerations for nonprofit organizations -- E-commerce trends and market opportunities. Discovering niche markets ; Building business via social commerce ; Evaluating the SaaS model: selling software and apps ; Generating opportunities through the generations: millennials, boomers, and beyond -- E-commerce advanced. Mapping the digital buyer's journey ; Getting personal with content marketing ; Listening to the voice of the customer ; Overhauling an aging online business ; Expanding products to increase stagnant sales ; Transitioning a small site into big business.

"11 books in 1! Startup essentials; Legal and accounting; Web site functionality and aesthetics; Online and operating; Managing security risks; Online marketing basics; Retail to e-tail; E-commerce fundamentals; E-business for the nonprofit; E-commerce trends and market opportunities; E-commerce advanced." --Cover. Start a successful online business and be your own boss! Being an online entrepreneur means more than just building a website and this book breaks down everything you need to know to be successful.

In English.