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1.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: 6th ed.London ; McGraw-Hill, 2011Availability: Items available for loan: College Library
[Call number: CBA 658.8/P18]
(2).
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2.
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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen | Lovelock, Christopher. Edition: 3rd editionHarlow, Essex, England, United Kingdom : Pearson Education Limited, ©2018Availability: Items available for loan: College Library
[Call number: GC 338.47 W74 2018]
(1).
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3.
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Services marketing : people, technology, strategy / Christopher Lovelock; Jochen Wirtz
by Lovelock, Christopher | Wirtz, Jochen. Edition: Seventh edition.; Global edition.Singapore : Pearson Education South Asia Pte Ltd, ©2015Availability: Items available for loan: College Library
[Call number: CBA 658.8/L94]
(1).
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4.
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Services marketing : an interactive approach / Raymond P Fisk; Stephen J Grove; Joby John.
by Fisk, Raymond P | Grove, Stephen J | John, Joby. Edition: Fourth edition.Mason, Ohio ; Andover, Massachusetts : South-Western/Cengage Learning, ©2014Availability: Items available for loan: College Library
[Call number: GC 338.4 F54 2014]
(2).
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5.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: 3rd ed.London : McGraw-Hill, c2001Availability: Items available for loan: College Library
[Call number: Grad. 658.8/P18]
(2).
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6.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: 3rd ed.London : McGraw-Hill, c2001Availability: No items available
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7.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: 6th ed.London ; McGraw-Hill, 2011Availability: No items available
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8.
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Services marketing : an interactive approach / Raymond P Fisk; Stephen J Grove; Joby John.
by Fisk, Raymond P | Grove, Stephen J | John, Joby. Edition: Fourth edition.Mason, Ohio ; Andover, Massachusetts : South-Western/Cengage Learning, ©2014Availability: No items available
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9.
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Services marketing : people, technology, strategy / Christopher Lovelock; Jochen Wirtz
by Lovelock, Christopher | Wirtz, Jochen. Edition: Seventh edition.; Global edition.Singapore : Pearson Education South Asia Pte Ltd, ©2015Availability: No items available
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