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1. Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 6th ed.London ; McGraw-Hill, 2011Availability: Items available for loan: College Library [Call number: CBA 658.8/P18] (2).
2. Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen | Lovelock, Christopher.

Edition: 3rd editionHarlow, Essex, England, United Kingdom : Pearson Education Limited, ©2018Availability: Items available for loan: College Library [Call number: GC 338.47 W74 2018] (1).
3. Services marketing : people, technology, strategy / Christopher Lovelock; Jochen Wirtz

by Lovelock, Christopher | Wirtz, Jochen.

Edition: Seventh edition.; Global edition.Singapore : Pearson Education South Asia Pte Ltd, ©2015Availability: Items available for loan: College Library [Call number: CBA 658.8/L94] (1).
4. Services marketing : an interactive approach / Raymond P Fisk; Stephen J Grove; Joby John.

by Fisk, Raymond P | Grove, Stephen J | John, Joby.

Edition: Fourth edition.Mason, Ohio ; Andover, Massachusetts : South-Western/Cengage Learning, ©2014Availability: Items available for loan: College Library [Call number: GC 338.4 F54 2014] (2).
5. Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 3rd ed.London : McGraw-Hill, c2001Availability: Items available for loan: College Library [Call number: Grad. 658.8/P18] (2).
6. Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 3rd ed.London : McGraw-Hill, c2001Availability: No items available
7. Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 6th ed.London ; McGraw-Hill, 2011Availability: No items available
8. Services marketing : an interactive approach / Raymond P Fisk; Stephen J Grove; Joby John.

by Fisk, Raymond P | Grove, Stephen J | John, Joby.

Edition: Fourth edition.Mason, Ohio ; Andover, Massachusetts : South-Western/Cengage Learning, ©2014Availability: No items available
9. Services marketing : people, technology, strategy / Christopher Lovelock; Jochen Wirtz

by Lovelock, Christopher | Wirtz, Jochen.

Edition: Seventh edition.; Global edition.Singapore : Pearson Education South Asia Pte Ltd, ©2015Availability: No items available