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1.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
New York : McGraw-Hill, c2005
Availability: Items available for loan: College Library (1)Call number: Grad. 658.8342/P44.
2.
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Fundamentals of selling : customers for life through service / Charles M. Futrell. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: College Library (2)Call number: CBA658.85/F98, ...
3.
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Principles of advertising & IMC / Tom Duncan. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: College Library (2)Call number: CBA 658.827/D91, ...
4.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Boston : McGraw-Hill, c2002
Availability: Items available for loan: College Library (1)Call number: Grad. 658.8342/P44.
5.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
New York, N.Y. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: College Library (1)Call number: Grad. 658.848/J59.
6.
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Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Boston, Mass. : McGraw-Hill, c2001
Other title:
  • Marketing, principles and perspectives
Availability: Items available for loan: College Library (1)Call number: Grad. 658.8/B38.
7.
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8.
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9.
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Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Boston, Mass. : McGraw-Hill, c2001
Other title:
  • Marketing, principles and perspectives
Availability: No items available.
10.
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