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Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Bearden, William O, 1945-.
Contributor(s): Ingram, Thomas N | LaForge, Raymond W.
Series: McGraw-Hill/Irwin series in marketing: Boston, Mass. : McGraw-Hill, c2001Edition: 3rd ed.Description: xxxvii, 596 p. : ill. (some col.).ISBN: 0072322977 (alk. paper).Other title: Marketing, principles and perspectives.Subject(s): Marketing -- United StatesDDC classification: 658.8/B38 Other classification: Grad
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Includes index.

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