Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul.
Contributor(s): Olson, Jerry C. (Jerry Corrie).
Series: McGraw-Hill/Irwin series in marketing. New York : McGraw-Hill, c2005Edition: 7th ed.Description: xxv, 578 p. : ill.ISBN: 0072864877 (alk. paper).Subject(s): Consumer behavior | MarketingDDC classification: 658.8342/P44 Other classification: Grad Online resources: Publisher description | Table of contents | Contributor biographical information| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | Grad. 658.8342/P44 (Browse shelf) | Available | 74018 |
Various multi-media instructional materials are available to supplement the text.
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