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Strategic communication : new agendas in communication / edited by Anthony Dudo and LeeAnn Kahlor.

Contributor(s): Series: New agendas in communicationPublisher: New York, NY, USA : Routledge, Taylor & Francis Group, ©2017Description: xii, 191 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138184787 (hbk)
  • 9781138184794 (pbk)
Subject(s): Additional physical formats: Online version:: Strategic communicationDDC classification:
  • 302.23 St82 2017 23
LOC classification:
  • P90 .S7675 2017
Contents:
1. A story about stories in strategic communication / Michael Dahlstrom -- 2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre -- 3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young -- 4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson -- 5. How we talk and why it matters / Myiah Hutchens -- 6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean -- 7. Marketer-consumer language cooperation in strategic communication / Ann Kronrod -- 8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister -- 9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library General Circulation Section GC GC 302.23 St82 2017 (Browse shelf(Opens below)) Available HNU000369

"College of Communication, the University of Texas at Austin"--Cover

Includes bibliographical references and index.

1. A story about stories in strategic communication / Michael Dahlstrom --
2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre --
3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young --
4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson --
5. How we talk and why it matters / Myiah Hutchens --
6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean --
7. Marketer-consumer language cooperation in strategic communication / Ann Kronrod --
8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister --
9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin

CAS Bachelor of Arts in Communication

Text in English

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