Strategic communication :

Strategic communication : new agendas in communication / edited by Anthony Dudo and LeeAnn Kahlor. - xii, 191 pages : illustrations ; 23 cm. - New agendas in communication .

"College of Communication, the University of Texas at Austin"--Cover

Includes bibliographical references and index.

1. A story about stories in strategic communication / Michael Dahlstrom --
2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre --
3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young --
4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson --
5. How we talk and why it matters / Myiah Hutchens --
6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean --
7. Marketer-consumer language cooperation in strategic communication / Ann Kronrod --
8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister --
9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin

CAS Bachelor of Arts in Communication


Text in English

9781138184787 (hbk) 9781138184794 (pbk)

2016003435


Communication.

P90 / .S7675 2017

302.23 St82 2017