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11.
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Fundamentals of selling : customers for life through service / Charles M. Futrell. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Boston, Mass. : McGraw-Hill/Irwin, c2006
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12.
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Principles of advertising & IMC / Tom Duncan. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Chicago, IL : McGraw-Hill/Irwin, c2005
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  • Principles of advertising and IMC
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