Principles of advertising & IMC / Tom Duncan.
By: Duncan, Tom (Thomas R.).
Contributor(s): Duncan, Tom (Thomas R.). IMC.
Series: McGraw-Hill/Irwin series in marketing: Chicago, IL : McGraw-Hill/Irwin, c2005Edition: 2nd ed.Description: xxvii, 774 p. : col. ill. ; 29 cm.ISBN: 0072537744 (alk. paper); 0071111182 (international : alk. paper).Other title: Principles of advertising and IMC.Subject(s): Branding (Marketing)DDC classification: 658.827/D91 Other classification: CBA Online resources: Publisher description | Table of contents onlyNo physical items for this record
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
College of Business and Accountancy
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