Advertising and integrated marketing communicatons / Kruti Shah.
By: Shah, Kruti
.
New Delhi ; Singapore : McGraw Hill Education (India), ©2014Description: xxviii, 889 pages : illustrations ; 24 cm.Content type: text ISBN: 9781259026058.Subject(s): Advertising | Communication in marketing | Sales promotionDDC classification: 659.1/Sh13 Other classification: CBA
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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College Library General Circulation Section | GC | CBA 659.1/Sh13 (Browse shelf) | Available | 80965 |
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
| CBA 659.1/H11 Advertising & promotion. | CBA 659.1/M82 Advertising : | CBA 659.1/Og9 Advertising and integrated brand promotion / | CBA 659.1/Sh13 Advertising and integrated marketing communicatons / | CBA 659.1/Si58 The advertising solution : | CBA 659.1068/Ad96 Advertising and hotel management. | CBA 659.132/D82 Creative strategy in advertising / |
Includes index.
College of Business and Accountancy
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