Holy Name University Library

Advertising and integrated marketing communicatons / (Record no. 7370)

000 -LEADER
fixed length control field 00936nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190812155424.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151007b2014 ii ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026058
040 ## - CATALOGING SOURCE
Transcribing agency
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1/Sh13
084 ## - OTHER CLASSIFICATION NUMBER
Classification number CBA
089 ## -
-- 23
-- CBA 659.1/Sh13
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shah, Kruti.
9 (RLIN) 2802
245 ## - TITLE STATEMENT
Title Advertising and integrated marketing communicatons /
Statement of responsibility, etc. Kruti Shah.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi ;
-- Singapore :
Name of producer, publisher, distributor, manufacturer McGraw Hill Education (India),
Date of production, publication, distribution, manufacture, or copyright notice ©2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 889 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 2803
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 2804
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 2805
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          GC College Library College Library General Circulation Section 2015-07-01 Library Fund 1 CBA 659.1/Sh13 80965 2022-06-29 2022-01-25 2015-10-07 Books