Shah, Kruti.
Advertising and integrated marketing communicatons / Kruti Shah. - xxviii, 889 pages : illustrations ; 24 cm.
Includes index.
College of Business and Accountancy
9781259026058
Advertising.
Communication in marketing.
Sales promotion.
659.1/Sh13
Advertising and integrated marketing communicatons / Kruti Shah. - xxviii, 889 pages : illustrations ; 24 cm.
Includes index.
College of Business and Accountancy
9781259026058
Advertising.
Communication in marketing.
Sales promotion.
659.1/Sh13