Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee.
By: Wilcox, Dennis L.
Contributor(s): Ault, Phillip H | Agee, Warren Kendall.
New York : Longman, c1998Edition: 5th ed.Description: xxiv, 584 p. : ill. (some col.) ; 24 cm.ISBN: 0321015479.Subject(s): Public relations | Public relations -- United StatesDDC classification: 659.2/W64 Other classification: CBAItem type | Current location | Call number | Status | Date due | Barcode |
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Books | College Library General Reference Section | CBA 659.2/W64 (Browse shelf) | Available | 60927 |
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CBA 658.85/P94 Professional selling: a trust-based approach / | CBA 658.87/B45 Retail management : | CBA 659.1/Ad96 Advertising and sales management. | CBA 659.2/W64 Public relations : | CBA 664.07/M27 Magnetic resonance in food science : | CBA 745.92/N43 Flower arranging / | CBA 747.857/P74 Detail in contemporary bar and restaurant design / |
Includes bibliographical references (p. 555-565) and index.
College of Business and Accountancy
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