Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee.
By: Wilcox, Dennis L.
Contributor(s): Ault, Phillip H | Agee, Warren Kendall.
New York : Longman, c1998Edition: 5th ed.Description: xxiv, 584 p. : ill. (some col.) ; 24 cm.ISBN: 0321015479.Subject(s): Public relations | Public relations -- United StatesDDC classification: 659.2/W64 Other classification: CBA| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Library General Reference Section | CBA 659.2/W64 (Browse shelf) | Available | 60927 |
Includes bibliographical references (p. 555-565) and index.
College of Business and Accountancy
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