Marketing / Roger A. Kerin; Steven William Hartley
By: Kerin, Roger A.
Contributor(s): Hartley, Steven William.
New York, NY, USA : McGraw-Hill Education, ©2019Edition: Fourteenth edition.Description: xliii, 734 pages : colored illustrations ; 28 cm.ISBN: 9781260092110 (pbk).Subject(s): MarketingDDC classification: 381 K45 2019| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
College Library General Circulation Section | GC | GC 381 K45 2019 (Browse shelf) | Available | HNU001253 |
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
| No cover image available | ||||||||
| GC 380.1 D36 e-Business & e-Commerce: How To Program/ | GC 381 H91 2018 Marketing : | GC 381 H91 2018 Marketing : | GC 381 K45 2019 Marketing / | GC 381 P42 2019 Essentials of marketing : | GC 381.142 H19 2019 Digital marketing : | GC 381.142 Is2 2021 Social media for small business : |
"This international student edition is for use outside of the U.S." - Cover
Includes index.
Part 1: Initiating the marketing process --
Part 2: Understanding buyers and markets --
Part 3: Targeting marketing opportunities --
Part 4: Satisfying marketing opportunities --
Part 5: Managing the marketing process.
College of Business and Accountancy Marketing Management
Text in English
There are no comments for this item.