Marketing and managing tourism destinations / Alastair M. Morrison.
By: Morrison, Alastair M [author.].
Publisher: New York, NY, USA : Routledge, ©2019Edition: Second edition.Description: xxv, 689 pages : colored illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138897281 (Hardback : alk. paper); 9781138897298 (Paperback : alk. paper).Subject(s): Tourism -- Marketing | Tourism -- ManagementAdditional physical formats: Online version:: Marketing and managing tourism destinationsDDC classification: 910.688 M83 2019| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | GC 910.688 M83 2019 (Browse shelf) | Available | HNU001025 |
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
| GC 910.68 Sh23 2018 Tour leadership and management / | GC 910.68 Sp31 2018 Special interest tourism : | GC 910.681 T41 2021 Startup guide : | GC 910.688 M83 2019 Marketing and managing tourism destinations / | GC 910.7 T15 Breakthroughs in Social Studies | GC 910.721 Q25 2018 Qualitative methods in tourism research : | GC 910.721 R31 2018 Research methods for tourism students / |
"First edition published by Routledge 2013"--T.p. verso.
Includes bibliographical references and index.
PART I Introduction to destination management and marketing concepts and rolesChapter 1 The concepts of destination management and marketingChapter 2 Destination planningChapter 3 Destination marketing planningChapter 4 Destination management researchChapter 5 Destination product developmentChapter 6 Destination partnerships and team-buildingChapter 7 Destination community and stakeholder relationships and involvementChapter 8 Destination leadership, coordination and governanceChapter 9 Visitor ManagementPART II Destination communications and promotionsChapter 10 Destination brandingChapter 11 Destination integrated marketing communicationsChapter 12 Digital marketing and ICTsPART III Destination marketsChapter 13 Consumer behaviour, segmentation and market trendsChapter 14 Domestic leisure and VFR travel marketsChapter 15 International pleasure and leisure travel marketsChapter 16 Business travel and business event marketsPART IV The future of destination management and marketingChapter 17 The future of destination management and marketing
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.
College of Business and Accountancy Bachelor of Science in Hospitality Management
Text in English
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