| 000 -LEADER |
|---|
| fixed length control field |
03128cam a22004578i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20428329 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200309104220.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180330s2019 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018015030 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138897281 (Hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138897298 (Paperback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781315178929 (Ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
HNU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
G155.A1 |
| Item number |
M665 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
910.688 M83 2019 |
| Edition number |
23 |
| Placement Code |
GC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morrison, Alastair M., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing and managing tourism destinations / |
| Statement of responsibility, etc. |
Alastair M. Morrison. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1810 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY, USA : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 689 pages : |
| Other physical details |
colored illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"First edition published by Routledge 2013"--T.p. verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART I Introduction to destination management and marketing concepts and rolesChapter 1 The concepts of destination management and marketingChapter 2 Destination planningChapter 3 Destination marketing planningChapter 4 Destination management researchChapter 5 Destination product developmentChapter 6 Destination partnerships and team-buildingChapter 7 Destination community and stakeholder relationships and involvementChapter 8 Destination leadership, coordination and governanceChapter 9 Visitor ManagementPART II Destination communications and promotionsChapter 10 Destination brandingChapter 11 Destination integrated marketing communicationsChapter 12 Digital marketing and ICTsPART III Destination marketsChapter 13 Consumer behaviour, segmentation and market trendsChapter 14 Domestic leisure and VFR travel marketsChapter 15 International pleasure and leisure travel marketsChapter 16 Business travel and business event marketsPART IV The future of destination management and marketingChapter 17 The future of destination management and marketing |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Business and Accountancy |
| Source |
Bachelor of Science in Hospitality Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Management. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Morrison, Alastair M., author. |
| Title |
Marketing and managing tourism destinations |
| Edition |
Second edition. |
| Place, publisher, and date of publication |
New York : Routledge, 2019 |
| International Standard Book Number |
9781315178929 |
| Record control number |
(DLC) 2018016949 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Classification part |
900-999 |
