Morrison, Alastair M.,
Marketing and managing tourism destinations / Alastair M. Morrison. - Second edition. - xxv, 689 pages : colored illustrations ; 25 cm.
"First edition published by Routledge 2013"--T.p. verso.
Includes bibliographical references and index.
PART I Introduction to destination management and marketing concepts and rolesChapter 1 The concepts of destination management and marketingChapter 2 Destination planningChapter 3 Destination marketing planningChapter 4 Destination management researchChapter 5 Destination product developmentChapter 6 Destination partnerships and team-buildingChapter 7 Destination community and stakeholder relationships and involvementChapter 8 Destination leadership, coordination and governanceChapter 9 Visitor ManagementPART II Destination communications and promotionsChapter 10 Destination brandingChapter 11 Destination integrated marketing communicationsChapter 12 Digital marketing and ICTsPART III Destination marketsChapter 13 Consumer behaviour, segmentation and market trendsChapter 14 Domestic leisure and VFR travel marketsChapter 15 International pleasure and leisure travel marketsChapter 16 Business travel and business event marketsPART IV The future of destination management and marketingChapter 17 The future of destination management and marketing
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.
College of Business and Accountancy Bachelor of Science in Hospitality Management
Text in English
9781138897281 (Hardback : alk. paper) 9781138897298 (Paperback : alk. paper)
2018015030
Tourism--Marketing.
Tourism--Management.
G155.A1 / M665 2019
910.688 M83 2019
Marketing and managing tourism destinations / Alastair M. Morrison. - Second edition. - xxv, 689 pages : colored illustrations ; 25 cm.
"First edition published by Routledge 2013"--T.p. verso.
Includes bibliographical references and index.
PART I Introduction to destination management and marketing concepts and rolesChapter 1 The concepts of destination management and marketingChapter 2 Destination planningChapter 3 Destination marketing planningChapter 4 Destination management researchChapter 5 Destination product developmentChapter 6 Destination partnerships and team-buildingChapter 7 Destination community and stakeholder relationships and involvementChapter 8 Destination leadership, coordination and governanceChapter 9 Visitor ManagementPART II Destination communications and promotionsChapter 10 Destination brandingChapter 11 Destination integrated marketing communicationsChapter 12 Digital marketing and ICTsPART III Destination marketsChapter 13 Consumer behaviour, segmentation and market trendsChapter 14 Domestic leisure and VFR travel marketsChapter 15 International pleasure and leisure travel marketsChapter 16 Business travel and business event marketsPART IV The future of destination management and marketingChapter 17 The future of destination management and marketing
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.
College of Business and Accountancy Bachelor of Science in Hospitality Management
Text in English
9781138897281 (Hardback : alk. paper) 9781138897298 (Paperback : alk. paper)
2018015030
Tourism--Marketing.
Tourism--Management.
G155.A1 / M665 2019
910.688 M83 2019
