Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.
By: Hisrich, Robert D.
Contributor(s): Peters, Michael P | Shepherd, Dean A.
New York, NY, USA : McGraw-Hill Education, ©2020Edition: Eleventh edition, international student edition.Description: xxiii, 581 pages : illustrations ; 26 cm.ISBN: 9781260565621 (pbk).Subject(s): | Entrepreneurship | Business enterprises -- Finance | Business planning | New business enterprises -- Management | Success in businessDDC classification: 338.04 H62 2020| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | GC 338.04 H62 2020 (Browse shelf) | Checked out | 07/31/2024 | HNU000956 |
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| GC 337.142 D49 European markets after 1992 / | GC 338.04 B27 2019 Entrepreneurship : | GC 338.04 En86 Entrepreneurship 01/02 / | GC 338.04 H62 2020 Entrepreneurship / | GC 338.04 T41 2023 Entrepreneurial behavior / | GC 338.04092 L58 2023 Why should guys have all the fun? : | GC 338.040973 K96 2020 Entrepreneurship : |
Previous edition: 2017.
Includes indexes.
Part I: The Entrepreneurial Perspective : 1. The Entrepreneurial Mind-set ; 2. Corporate Entrepreneurship ; 3. Generating and Exploiting New Entries --
Part II: From Idea to the Opportunity : 4. Creativity and the Business Idea ; 5. Identifying and Analyzing Domestic and International Opportunities ; 6. Protecting the Idea and Other Legal Issues for the Entrepreneur --
Part III: From the Opportunity to the Business Plan : 7. The Business Plan ; 8. The Marketing Plan ; 9. The Organizational Plan ; 10. The Financial Plan --
Part IV: From the Business Plan to Funding the Venture : 11. Sources of Capital ; 12. Informal Risk Capital, Venture Capital, and Going Public --
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture : 13. Strategies for growth and Managing the Implications of growth ; 14. Accessing Resources for Growth from External Sources ; 15. Succession Planning and Strategies for Harvesting and Ending the Venture --
Part VI: Cases.
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.
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