Hisrich, Robert D.
Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd. - Eleventh edition, international student edition - xxiii, 581 pages : illustrations ; 26 cm
Previous edition: 2017.
Includes indexes.
Part I: The Entrepreneurial Perspective : 1. The Entrepreneurial Mind-set ; 2. Corporate Entrepreneurship ; 3. Generating and Exploiting New Entries --
Part II: From Idea to the Opportunity : 4. Creativity and the Business Idea ; 5. Identifying and Analyzing Domestic and International Opportunities ; 6. Protecting the Idea and Other Legal Issues for the Entrepreneur --
Part III: From the Opportunity to the Business Plan : 7. The Business Plan ; 8. The Marketing Plan ; 9. The Organizational Plan ; 10. The Financial Plan --
Part IV: From the Business Plan to Funding the Venture : 11. Sources of Capital ; 12. Informal Risk Capital, Venture Capital, and Going Public --
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture : 13. Strategies for growth and Managing the Implications of growth ; 14. Accessing Resources for Growth from External Sources ; 15. Succession Planning and Strategies for Harvesting and Ending the Venture --
Part VI: Cases.
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.
College of Business and Accountancy Marketing Management
Text in English
9781260565621 (pbk)
Entrepreneurship.
Business enterprises -- Finance.
Business planning.
New business enterprises -- Management.
Success in business.
338.04 H62 2020
Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd. - Eleventh edition, international student edition - xxiii, 581 pages : illustrations ; 26 cm
Previous edition: 2017.
Includes indexes.
Part I: The Entrepreneurial Perspective : 1. The Entrepreneurial Mind-set ; 2. Corporate Entrepreneurship ; 3. Generating and Exploiting New Entries --
Part II: From Idea to the Opportunity : 4. Creativity and the Business Idea ; 5. Identifying and Analyzing Domestic and International Opportunities ; 6. Protecting the Idea and Other Legal Issues for the Entrepreneur --
Part III: From the Opportunity to the Business Plan : 7. The Business Plan ; 8. The Marketing Plan ; 9. The Organizational Plan ; 10. The Financial Plan --
Part IV: From the Business Plan to Funding the Venture : 11. Sources of Capital ; 12. Informal Risk Capital, Venture Capital, and Going Public --
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture : 13. Strategies for growth and Managing the Implications of growth ; 14. Accessing Resources for Growth from External Sources ; 15. Succession Planning and Strategies for Harvesting and Ending the Venture --
Part VI: Cases.
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.
College of Business and Accountancy Marketing Management
Text in English
9781260565621 (pbk)
Entrepreneurship.
Business enterprises -- Finance.
Business planning.
New business enterprises -- Management.
Success in business.
338.04 H62 2020
